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September 9, 2026·7 min

A Guide to 24/7 Customer Service for SMEs: Where to Start?

KOBİRehber7/24Otomasyon

Why Now?

Most Turkish SMEs have not yet brought AI into their operations — that is both a risk and an opportunity. If your competitor has not made the move, you become the one who answers first.

WhatsApp is the messaging channel Turkish customers use most. If your business is not there, customers find your competitor instead.

Step 1: Analyze Message Traffic

Count the messages your business receives. Which questions repeat? How many are about pricing? How many about appointments? This data shows what automation should target.

Most common questions: 'How much?', 'Can I book?', 'Where is my order?', 'What are your hours?'.

Step 2: Build Your Knowledge Base

Price list, working hours, return/shipping policy, product/catalog info. This is the bot's 'brain'. With DSP, uploading documents, PDFs, or manual entries is sufficient.

Key: The bot hands over to a human when unsure, so wrong answer risk is low.

Step 3: Choose Channels

DSP supports WhatsApp, Instagram DM, Messenger, Telegram, SMS and the web widget — you choose which ones to run. For e-commerce, order tracking numbers from Shopify, Trendyol or Hepsiburada can be pushed to DSP with your own script.

Step 4: Setup and Test

With DSP, our team handles the setup: WhatsApp Business API connection + knowledge base upload + test messages. Then go live.

Important: Run in 'observer mode' for the first week — bot answers but operator is also present.

Set up a 24/7 AI team for your business

Our team handles the setup — start with a free discovery call.

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